Alterface Projects is creating an original 3D-animated interactive gaming cinema as part of a project to build a touring attraction based on Marvel comics.
Hero Ventures’ ‘The Marvel Experience’ takes place inside a travelling dome complex the size of two (American) football fields, with the aim of providing an immersive experience for audiences who can step into the Marvel universe to become a part of the story.
Alterface Projects' US Partner Tom Gass said the gaming cinema would “enable anyone to feel like a superhero like Spider-Man or Captain America”.
Hero Ventures is creating the $30m (€23.6m, £18.5m) attraction, which will begin touring the US this year, in association with Marvel Entertainment.
Alterface was also recently selected by Sally Corporation to work on the ‘Justice League: Battle for Metropolis’ dark ride at Six Flags theme parks.
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